{"id":10725,"date":"2021-01-12T18:35:02","date_gmt":"2021-01-12T17:35:02","guid":{"rendered":"https:\/\/bymora.it\/?page_id=10725"},"modified":"2026-01-29T14:01:50","modified_gmt":"2026-01-29T13:01:50","slug":"who-we-are","status":"publish","type":"page","link":"https:\/\/bymora.it\/en\/who-we-are\/","title":{"rendered":"Who we are"},"content":{"rendered":"

[vc_row][vc_column][vc_column_text css=”” el_class=”testo-gradiente”]<\/p>\n

The experience of passing on
\nthe origins<\/h2>\n

[\/vc_column_text][vc_empty_space height=”10px”][\/vc_column][\/vc_row][vc_row content_placement=”middle” el_class=”fondo-light-async”][vc_column width=”1\/2″][vc_empty_space height=”30px”][vc_single_image image=”18582″ img_size=”full” css=”.vc_custom_1695886636872{margin-bottom: 0px !important;}” el_class=”full-width-image”][vc_empty_space height=”30px”][\/vc_column][vc_column width=”5\/12″ el_class=”fill-col”][vc_column_text]Knowledge, creativity and commitment<\/strong> are qualities that are carefully cultivated and cherished; they are an active part of the teachings left to us by our father Gianfranco Mora Senior<\/strong>, from whom we learned this work.<\/p>\n

Creativity and attention to detail are inescapable values on which BY MORA<\/strong> is founded, values that are cultivated and cherished with great care, because we believe that only with this modus operandi can we offer an attentive audience products that live up to expectations.<\/p>\n

Always respecting the truest Made in Italy<\/strong>.[\/vc_column_text][\/vc_column][vc_column width=”1\/12″][\/vc_column][\/vc_row][vc_row][vc_column][vc_empty_space height=”60px”][\/vc_column][\/vc_row][vc_row full_width=”stretch_row” css=”.vc_custom_1695886682321{background-image: url(https:\/\/bymora.it\/wp-content\/uploads\/2023\/09\/bymoraoffice.jpg?id=18585) !important;background-position: center !important;background-repeat: no-repeat !important;background-size: cover !important;}”][vc_column][vc_raw_html css=”.vc_custom_1695889799673{margin-bottom: 0px !important;padding-bottom: 0px !important;}”]PGRpdiBzdHlsZT0icGFkZGluZy10b3A6IDYwLjI1JTsiPjwvZGl2Pg==[\/vc_raw_html][\/vc_column][\/vc_row][vc_row][vc_column][vc_empty_space height=”60px”][\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text el_class=”testo-gradiente”]<\/p>\n

driven by a great passion.
\nthe family<\/h2>\n

[\/vc_column_text][vc_empty_space height=”10px”][\/vc_column][\/vc_row][vc_row][vc_column width=”1\/3″][vc_single_image image=”20885″ img_size=”full” css=”.vc_custom_1705055587635{margin-bottom: 0px !important;}” el_class=”full-width-image”][\/vc_column][vc_column width=”1\/3″][vc_single_image image=”18593″ img_size=”full” css=”.vc_custom_1695886858746{margin-bottom: 0px !important;}” el_class=”full-width-image”][\/vc_column][vc_column width=”1\/3″][vc_column_text]Some companies possess something exclusive, are original, creative, have aesthetic sensibility and a strong sense of tradition. The capabilities of these companies are not limited to creative thinking, but have deeper roots because they know how to, and demonstrate every day, work with their hands and hearts<\/strong> because they are driven by a great passion. BY MORA<\/strong> is one such company, designing, customizing and creating buckles and fashion accessories sold worldwide.<\/p>\n

Today the company is run with passion and enthusiasm by brothers Gianfranco Junior<\/strong> and Battista Mora<\/strong>; the former is the creative soul of the company, all BY MORA<\/strong> creations spring from his pencil, while Battista is precision in person, he is rationality and concreteness.[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column][vc_empty_space height=”30px”][\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text el_class=”testo-gradiente”]<\/p>\n

a highly artisanal production<\/h2>\n

[\/vc_column_text][vc_empty_space height=”10px”][\/vc_column][\/vc_row][vc_row content_placement=”middle” el_class=”fondo-light-async”][vc_column width=”7\/12″][vc_empty_space height=”30px”][vc_single_image image=”18602″ img_size=”full” css=”.vc_custom_1695889197438{margin-bottom: 0px !important;}” el_class=”full-width-image”][vc_empty_space height=”30px”][\/vc_column][vc_column width=”4\/12″ el_class=”fill-col”][vc_column_text]BY MORA<\/strong> loves to create beauty, not ordinary objects, a beauty that is to be found in its vocation for craftsmanship<\/strong> and its constant ability to combine creative idea and design ability.<\/p>\n

Handcrafted production away from industrial logic to add more aesthetic value<\/strong>, maximum comfort and long life to creations, even for the most hidden details.[\/vc_column_text][\/vc_column][vc_column width=”1\/12″][\/vc_column][\/vc_row][vc_row][vc_column][vc_empty_space height=”30px”][\/vc_column][\/vc_row][vc_row full_width=”stretch_row” el_class=”fondo-grigio”][vc_column][vc_empty_space height=”60px”][\/vc_column][\/vc_row][vc_row full_width=”stretch_row” el_class=”fondo-grigio”][vc_column width=”7\/12″][vc_single_image image=”18606″ img_size=”full” css=”.vc_custom_1695889376058{margin-bottom: 0px !important;}” el_class=”full-width-image”][\/vc_column][vc_column width=”5\/12″][vc_column_text el_class=”testo-gradiente”]<\/p>\n

sustainability and the environment while respecting nature<\/h2>\n

[\/vc_column_text][vc_column_text]BY MORA<\/strong> is committed every day to ensuring the sustainability and inclusiveness of production by adhering to the ESG project; it is a new way of doing business, where everything is designed and produced to be regenerated, with waste reduced to a minimum.[\/vc_column_text][vc_empty_space height=”20px”][vc_single_image image=”18609″ img_size=”250×163″ alignment=”right”][\/vc_column][\/vc_row][vc_row full_width=”stretch_row” el_class=”fondo-grigio”][vc_column][vc_empty_space height=”60px”][\/vc_column][\/vc_row]<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"

[vc_row][vc_column][vc_column_text css=”” el_class=”testo-gradiente”] The experience of passing on the origins [\/vc_column_text][vc_empty_space height=”10px”][\/vc_column][\/vc_row][vc_row content_placement=”middle” el_class=”fondo-light-async”][vc_column width=”1\/2″][vc_empty_space height=”30px”][vc_single_image image=”18582″ img_size=”full” css=”.vc_custom_1695886636872{margin-bottom: 0px !important;}” el_class=”full-width-image”][vc_empty_space height=”30px”][\/vc_column][vc_column width=”5\/12″ el_class=”fill-col”][vc_column_text]Knowledge, creativity and commitment are qualities that are carefully cultivated and cherished; they are an active part of the teachings left to us by our father Gianfranco Mora Senior, from whom […]<\/p>\n","protected":false},"author":2,"featured_media":0,"parent":0,"menu_order":3,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-10725","page","type-page","status-publish","hentry"],"acf":[],"yoast_head":"\nWho we are - By Mora<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/bymora.it\/en\/who-we-are\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Who we are - By Mora\" \/>\n<meta property=\"og:description\" content=\"[vc_row][vc_column][vc_column_text css=”” el_class=”testo-gradiente”] The experience of passing on the origins [\/vc_column_text][vc_empty_space height=”10px”][\/vc_column][\/vc_row][vc_row content_placement=”middle” el_class=”fondo-light-async”][vc_column width=”1\/2″][vc_empty_space height=”30px”][vc_single_image image=”18582″ img_size=”full” css=”.vc_custom_1695886636872{margin-bottom: 0px !important;}” el_class=”full-width-image”][vc_empty_space height=”30px”][\/vc_column][vc_column width=”5\/12″ el_class=”fill-col”][vc_column_text]Knowledge, creativity and commitment are qualities that are carefully cultivated and cherished; they are an active part of the teachings left to us by our father Gianfranco Mora Senior, from whom […]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/bymora.it\/en\/who-we-are\/\" \/>\n<meta property=\"og:site_name\" content=\"By Mora\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/bymoraofficial\/\" \/>\n<meta property=\"article:modified_time\" content=\"2026-01-29T13:01:50+00:00\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/bymora.it\/en\/who-we-are\/\",\"url\":\"https:\/\/bymora.it\/en\/who-we-are\/\",\"name\":\"Who we are - By Mora\",\"isPartOf\":{\"@id\":\"https:\/\/bymora.it\/en\/#website\"},\"datePublished\":\"2021-01-12T17:35:02+00:00\",\"dateModified\":\"2026-01-29T13:01:50+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/bymora.it\/en\/who-we-are\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/bymora.it\/en\/who-we-are\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/bymora.it\/en\/who-we-are\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/bymora.it\/en\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Who we are\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/bymora.it\/en\/#website\",\"url\":\"https:\/\/bymora.it\/en\/\",\"name\":\"By Mora\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\/\/bymora.it\/en\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/bymora.it\/en\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/bymora.it\/en\/#organization\",\"name\":\"By Mora\",\"url\":\"https:\/\/bymora.it\/en\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/bymora.it\/en\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/bymora.it\/wp-content\/uploads\/2023\/06\/logo-bymora.png\",\"contentUrl\":\"https:\/\/bymora.it\/wp-content\/uploads\/2023\/06\/logo-bymora.png\",\"width\":328,\"height\":75,\"caption\":\"By Mora\"},\"image\":{\"@id\":\"https:\/\/bymora.it\/en\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/bymoraofficial\/\",\"https:\/\/www.linkedin.com\/in\/gianfranco-mora-a81b1599\/\"]}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Who we are - By Mora","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/bymora.it\/en\/who-we-are\/","og_locale":"en_US","og_type":"article","og_title":"Who we are - By Mora","og_description":"[vc_row][vc_column][vc_column_text css=”” el_class=”testo-gradiente”] The experience of passing on the origins [\/vc_column_text][vc_empty_space height=”10px”][\/vc_column][\/vc_row][vc_row content_placement=”middle” el_class=”fondo-light-async”][vc_column width=”1\/2″][vc_empty_space height=”30px”][vc_single_image image=”18582″ img_size=”full” css=”.vc_custom_1695886636872{margin-bottom: 0px !important;}” el_class=”full-width-image”][vc_empty_space height=”30px”][\/vc_column][vc_column width=”5\/12″ el_class=”fill-col”][vc_column_text]Knowledge, creativity and commitment are qualities that are carefully cultivated and cherished; they are an active part of the teachings left to us by our father Gianfranco Mora Senior, from whom […]","og_url":"https:\/\/bymora.it\/en\/who-we-are\/","og_site_name":"By Mora","article_publisher":"https:\/\/www.facebook.com\/bymoraofficial\/","article_modified_time":"2026-01-29T13:01:50+00:00","twitter_card":"summary_large_image","twitter_misc":{"Est. reading time":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/bymora.it\/en\/who-we-are\/","url":"https:\/\/bymora.it\/en\/who-we-are\/","name":"Who we are - By Mora","isPartOf":{"@id":"https:\/\/bymora.it\/en\/#website"},"datePublished":"2021-01-12T17:35:02+00:00","dateModified":"2026-01-29T13:01:50+00:00","breadcrumb":{"@id":"https:\/\/bymora.it\/en\/who-we-are\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/bymora.it\/en\/who-we-are\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/bymora.it\/en\/who-we-are\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/bymora.it\/en\/"},{"@type":"ListItem","position":2,"name":"Who we are"}]},{"@type":"WebSite","@id":"https:\/\/bymora.it\/en\/#website","url":"https:\/\/bymora.it\/en\/","name":"By Mora","description":"","publisher":{"@id":"https:\/\/bymora.it\/en\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/bymora.it\/en\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/bymora.it\/en\/#organization","name":"By Mora","url":"https:\/\/bymora.it\/en\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/bymora.it\/en\/#\/schema\/logo\/image\/","url":"https:\/\/bymora.it\/wp-content\/uploads\/2023\/06\/logo-bymora.png","contentUrl":"https:\/\/bymora.it\/wp-content\/uploads\/2023\/06\/logo-bymora.png","width":328,"height":75,"caption":"By Mora"},"image":{"@id":"https:\/\/bymora.it\/en\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/bymoraofficial\/","https:\/\/www.linkedin.com\/in\/gianfranco-mora-a81b1599\/"]}]}},"_links":{"self":[{"href":"https:\/\/bymora.it\/en\/wp-json\/wp\/v2\/pages\/10725","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bymora.it\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/bymora.it\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/bymora.it\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/bymora.it\/en\/wp-json\/wp\/v2\/comments?post=10725"}],"version-history":[{"count":2,"href":"https:\/\/bymora.it\/en\/wp-json\/wp\/v2\/pages\/10725\/revisions"}],"predecessor-version":[{"id":27597,"href":"https:\/\/bymora.it\/en\/wp-json\/wp\/v2\/pages\/10725\/revisions\/27597"}],"wp:attachment":[{"href":"https:\/\/bymora.it\/en\/wp-json\/wp\/v2\/media?parent=10725"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}